| Recent Press Releases
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Big Box Stores Offer More Smiles to
U.S. Customers
Mass Merchandising Companies Earn Highest Marks for Friendly Greetings in Mystery
Shopping Survey
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| When: |
7-18-2006 |
| Source: |
Market Wire (press release) - USA |
ROCKLIN, CA -- (MARKET WIRE) -- July 18, 2006 -- For the second year in a row,
employees at mass merchandising -- or "big box" -- stores are the leaders
in United States retail when it comes to offering service with a smile.
A survey compiled by the International Mystery Shopping Alliance and National
Shopping Service credits American retail workers with offering a smile to customers
88 percent of the time overall. Employees of mass merchandising stores, such as
Wal-Mart, Kmart or Target, led the way in 2005 at 98 percent.
"Retailers are focusing on the essence of good customer service as a way
to gain and keep a customer, as well as a competitive advantage," Tony Yorba,
Executive Vice President of National Shopping Service, said. "A smile inspires
positive attitudes and a willingness, even a happiness, to patronize.
A survey compiled by the International Mystery Shopping Alliance and National
Shopping Service credits American retail workers with offering a smile to customers
88 percent of the time overall. Employees of mass merchandising stores, such as
Wal-Mart, Kmart or Target, led the way in 2005 at 98 percent.
"Retailers are focusing on the essence of good customer service as a way
to gain and keep a customer, as well as a competitive advantage," Tony Yorba,
Executive Vice President of National Shopping Service, said. "A smile inspires
positive attitudes and a willingness, even a happiness, to patronize.
"Consistently offering a welcoming smile is an age-old proven business technique,"
Yorba continued. "But in this day and age, there are so many choices available
to customers. So to operationalize the right impression, and the right customer
experience, is key to customer retention -- and leadership -- in any industry."
Clothing and specialty store employees moved up in the standings, placing second
on the 2005 smile survey at 96 percent -- a slight increase from their third-place
finish in 2004. Jewelry and accessories was next at 93 percent, moving from fourth
place to third. Cosmetics finished fourth at 91 percent.
Grocery/supermarket workers ranked lowest on the list of 10 American industries
surveyed by IMSA with 85 percent. In the 2004 survey, grocery/supermarket placed
sixth (90 percent) out of six industries surveyed.
Automotive employees placed ninth (85 percent) and bookstore workers ranked eighth
(86 percent) in 2005. Convenience store employees experienced the biggest survey
drop, falling from No. 2 (96 percent) in 2004 to No. 7 (89 percent) in 2005.
The 2005 survey utilized input from 105,654 mystery shops in the U.S.
About National Shopping Service:
Founded in 1972, National Shopping Service offers businesses a unique combination
of mystery shopping resources and measurement solutions focused on brand alignment
and customer retention. Using state-of-the-art data collection methods, Web-based
technologies and proprietary processes, National Shopping Service provides managers
with actionable information necessary to understand and affect customer loyalty
while improving overall business performance.
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Service With
a Smile Is Alive and Well in North America
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| When: |
7-5-2006 |
| Source: |
Market Wire (press release) - USA |
Worldwide Research Indicates That When It Comes to Offering a Smile While Welcoming
the Public Into a Place of Business, North Americans Have the Edge Over Workers
From Europe
ROCKLIN, CA -- (MARKET WIRE) -- July 05, 2006 -- A worldwide survey compiled by
the International Mystery Shopping Alliance (IMSA) from a variety of mystery shopping
sources -- including National Shopping Service -- credits the North American work
force with offering a smile to 90 percent of its customers (234,208 of 259,864),
15 percent better than the results reported by shoppers in Europe (75 percent,
111,999 of 148,838).
North American workers fared the best in the mass merchandising -- or big box
-- sector, registering a 98 percent success margin (1,266 of 1,291), compared
to 35 percent (229 or 799) in Europe.
North Americans working in clothing/specialty stores also offered smiles to
96 percent of their customers -- compared to 71 percent in Europe -- and to 93
percent of those entering a jewelry/accessories store. The lowest score for North
American workers was 85 percent in the grocery/food/supermarkets and automotive
categories.
"A smile is a universal unspoken language that speaks volumes," Matt
Wozniak, President and CEO of National Shopping Service, explained. "It instantaneously
and strongly communicates 'Yes.' It communicates genuine interest, happiness,
health and a sense of well-being."
Wozniak continued, "The physiology of smiling actually creates a biochemical
result, activating neuro-hormones, endorphins and nitric oxide to make you feel
great. So smiling can actually make you, and those around you, happier and healthier."
Both North American and European workers in the grocery/food/supermarkets industry
offered smiles 85 percent of the time, while the North American employees led
all of the other categories. The closest Europe ranked was in health and beauty
care (88 percent to 92 percent), cosmetics (86 percent to 91 percent) and automotive
(77 percent to 85 percent).
Results were based on 411,350 mystery shops performed in North America and Europe
during 2005.
About National Shopping Service:
Founded in 1972, National Shopping Service offers businesses a unique combination
of mystery shopping resources and measurement solutions focused on brand alignment
and customer retention. Using state-of-the-art data collection methods, Web-based
technologies and proprietary processes, National Shopping Service provides managers
with actionable information necessary to understand and affect customer loyalty
while improving overall business performance.
For more information, visit http://www.nationalshoppingservice.com
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Car Repair
Customers Prefer Substance Over Perks
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| When: |
5-5-2006 |
| Source: |
Market Wire (press release) - USA |
Results From a Nationwide Survey Indicate That Reasonable Pricing and Quality
Service Remain a High Priority for America's Automotive Repair Shop Customers
ROCKLIN, CA -- (MARKET WIRE) -- 05/05/2006 -- On average, American motorists insist
on two things when taking their car to the repair shop -- reasonable prices and
a clear explanation of their repair needs without being talked down to. According
to a nationwide survey conducted by National Shopping Service, motorists are more
concerned about good customer service and a fair price at the auto shop than with
frills or employee imaging.
The survey, which utilizes 3,674 individual responses, indicates that receiving
a reasonable price for automobile repair service is a top priority for men and
women. Having the proposed service and repairs clearly explained was second, and
not wanting to be spoken to in a condescending fashion placed third for both genders.
Other top priorities while visiting the auto repair shop included:
-- Not wanting "greasy" fingerprints on the vehicle.
-- Receiving a written estimate and a receipt.
-- Seeing the price posted for the requested service and repairs.
Least important to auto repair customers surveyed were perks like having coffee
and water available in the waiting room, seeing the employees in a company uniform
or wearing a company name badge. However, Matt Wozniak, President and CEO of National
Shopping Service, explains that such amenities do have an impact on lasting impressions.
"From a business owner's viewpoint, amenities such as fresh coffee in
the waiting area help to differentiate their business from the competition,"
Wozniak said. "Wearing a clean uniform helps with brand recognition and consistency,
and ultimately, customer retention."
From the 25 listed questions on the survey, men and women chose the option of
"other" with surprising frequency, totaling a combined 656 responses.
For example, some respondents requested a television for the waiting room while
others didn't want one at all. Other requests included vending machines, a children's
area, or reading material "less than two years old."
About National Shopping Service:
Founded in 1972, National Shopping Service offers businesses a unique combination
of mystery shopping resources and measurement solutions focused on brand alignment
and customer retention. Using state-of-the-art data collection methods, Web-based
technologies and proprietary processes, National Shopping Service provides managers
with actionable information necessary to understand and affect customer loyalty
while improving overall business performance.
For more information, visit http://www.nationalshoppingservice.com
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Restaurants
Order Up Mystery Shopping
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| When: |
3-23-2006 |
| Source: |
Market Wire (press release) - USA |
Research Techniques Merge for Franchise Compliance
ROCKLIN, CA -- (MARKET WIRE) -- 03/23/2006 -- Traditionally, restaurant chains
have been a mainstay for National Shopping Service, consistently providing one-third
or more of its domestic business. But winds began changing in mid-2004, and, on
a downward trend, restaurants provided only 28 percent of the company's revenue
for the year.
This trend continued into mid-2005 and left National Shopping Service finishing
the year with restaurants generating a record-low 23.8 percent of its total revenue,
as restaurant chain operators began switching to Interactive Voice Response (IVR)
and other forms of customer satisfaction surveys as an inexpensive alternative
to mystery shopping programs.
However, in 2006, the tide is definitely turning again.
Since late 2005, National Shopping Service -- a 34-year mystery shopping leader
-- reports that the restaurant industry is again producing well over 30 percent
of its total revenue so far in 2006, with a record number of additional projects
already in development.
"Unlike in 2004, when we saw chain store
operators choosing one or the other [IVR or mystery shopping] its refreshing to
now see more and more companies merging these two measurement tools and linking
the results," said Tony Yorba, executive vice president of National Shopping
Service.
Mystery shopping is useful in providing actionable results and monitoring the
impact of training and performance improvement initiatives. Results of this research
are most valuable when used to examine gaps between promises made through advertising
and actual service delivery, compared to real customer expectations, needs, and
requirements.
"For an accurate, clear picture, you really need
both quantitative, objective measurements and qualitative, subjective feedback,"
Yorba said. "For restaurants and convenience stores, when comparing 'actual'
customer wait time gained from mystery shopping results to 'perceived' wait time
obtained from IVR, analysis should focus on how customer perceptions vary, compared
to increases or decreases in actual wait time."
The mystery shopping industry continues to see demands move increasingly toward
the development of enterprise-wide service initiatives and the linking of performance
data to employee training.
About National Shopping Service:
Founded in 1972, National Shopping Service offers businesses a unique combination
of mystery shopping resources and measurement solutions focused on brand alignment
and customer retention. Using state-of-the-art data collection methods, Web-based
technologies and proprietary processes, National Shopping Service provides managers
with actionable information necessary to understand and affect customer loyalty
while improving overall business performance.
For more information, visit http://www.nationalshoppingservice.com
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Survey Finds
That Old-Fashioned Service Stations Are a Part of History
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| When: |
3-1-2006 |
| Source: |
Market Wire (press release) - USA |
According to a National Shopping Service Survey, Today's Motorists Prefer a Quick
Pit Stop to the Leisurely Visits to Old-Fashioned Service Stations of Yesteryear
ROCKLIN, CA -- (MARKET WIRE) -- 03/01/2006 -- Few of today's motorists can recall
the heyday of the full-service gas station, where an attendant decked out in a
company uniform pumped your fuel, checked your oil and cleaned your windshield.
A survey conducted by National Shopping Service indicates that drivers now have
other priorities when filling up at their local self-serve station.
In a nationwide survey of 3,671 gas station customers, both men and women indicated
that perks like having an employee offer to check under the hood, wash the windows
and be in a company uniform (with a name badge) rank near the bottom of their
priority list for employee interaction.
Instead, personal safety and properly functioning pumps top the list of current
concerns, as drivers expressed a preference for "getting in and getting out
as soon as possible." They also indicated a preference for facilities with
a "well-lit exterior."
"The data we gather in these nation-wide
and global surveys produce immediate, invaluable insight for our industry-leading,
customer-centric clientele," Matt Wozniak, president and CEO of National
Shopping Service, explained. "These customer perceptions, often only a few
hours old, allow corporate leaders to understand and focus on real-time consumer
perceptions and desires. In the hyper competitive, super efficient, tight margin
world we live in, understanding, measuring and focusing on the correct consumer
needs is paramount."
Other top priorities for those surveyed include:
- Having a clean gas nozzle that operates properly.
- Pumps that deliver fuel quickly.
- Friendly employees.
- Getting a receipt.
The survey also found that convenience store customers placed a premium on fresh
food and coffee, a well-lit interior, price tags in clear view and clean restrooms.
About National Shopping Service:
Founded in 1972, National Shopping Service offers businesses a unique combination
of mystery shopping resources and measurement solutions focused on brand alignment
and customer retention. Using state-of-the-art collection methods, Web-based technologies
and proprietary processes, National Shopping Service provides managers with the
actionable information necessary to understand and affect customer loyalty while
improving overall business performance. More information can be found at: http://www.nationalshoppingservice.com
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National
Shopping Service Expands Global Presence.
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| When: |
2-2-2006 |
| Source: |
Market Wire (press release) - USA |
National Shopping Service Shopping Mexico, China, Korea, and the United Kingdom
ROCKLIN, CA -- (MARKET WIRE) -- 02/02/2006 -- National Shopping Service went
global in a big way in 2005. The mystery shopping leader expanded its international
coverage, with companies operating in 22 countries now using their highly successful
techniques for improving business performance.
With its international business seeing a 2,200-percent in 2005, National Shopping
Service broadened its linguistic capabilities from one language to seven, and
its secret shopping operations now cover 12 time zones.
National Shopping Service's international presence evolved from its successful
domestic programs in the US. It's now a leading mystery shopping option in five
continents -- North and South America, Australia, Europe and Asia.
Jonathan Zachreson, production advisor at National Shopping Service, said that
companies are going international with their mystery shopping programs for the
same reasons they work in the United States -- "Conformity, consistency and
ensuring their quality standards are being met."
"Our clients requested shops in Canada, then the United Kingdom in 2004,"
Zachreson explained. "By mid-2005, our international coverage had rapidly
expanded to the level that we see today."
Zachreson said the biggest challenge for National Shopping Service to expand its
international presence has been "starting from scratch."
"We didn't have time for shoppers from Nicaragua or Russia to come to
us and say, 'I'm interested in mystery shopping,'" Zachreson said. "So
we worked hard to find various partners, businesses and individuals that were
interested in working with us."
In Mexico, China, Korea and the United Kingdom, this networking and collaboration
has paid off. National Shopping Service successfully performed thousands of mystery
shopping assignments in these countries in 2005.
"We're focusing on building global business relationships where we can
share our extensive mystery shopping experience and gain from a thorough knowledge
of each market," Tony Yorba, National's executive vice president, said. "Like
our clients, the test we face in providing worldwide coverage is maintaining our
guaranteed level of quality and professionalism."
About National Shopping Service:
Founded in 1972, National Shopping Service offers businesses a unique combination
of mystery shopping resources and measurement solutions focused on brand alignment
and customer retention. Using state-of-the-art collection methods, Web-based technologies
and proprietary processes, National Shopping Service provides managers with the
actionable information necessary to understand and affect customer loyalty while
improving overall business performance. More information can be found at: http://www.nationalshoppingservice.com
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National
Shopping Service IT Director to Head Technology Committee of Global Mystery Shopping
Alliance |
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| When: |
12-7-2004 |
| Where: |
Market Wire (press release) - USA |
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Aaron Knecht Brings Technology Expertise to International Mystery Shopping Alliance
(IMSA)
ROCKLIN, CA -- (MARKET WIRE) -- 12/07/2004 -- Leading mystery shopping service
provider National Shopping Service today announced that its Director of IT, Aaron
Knecht, has been appointed technology committee chairman and head of technological
services for the International Mystery Shopping Alliance (IMSA). IMSA is a one-stop-shop
for global companies that want to deploy mystery shoppers in multiple markets
to measure their customer service level performance at retail, call center and
Web locations with a single global view of the results.
Knecht will oversee all aspects of technology infrastructure for the organization
including the selection and integration of technology tools and resources for
collaboration and data sharing among virtual teams. Knecht will facilitate the
implementation and adoption of various project management tools, Web services,
Web conferencing services, intranets and discussion boards.
"Efficient real-time communication is crucial for geographically-dispersed
mystery shopping programs. It's important for IMSA to have the most advanced technology
infrastructure possible to ensure our global members communicate effectively with
their various branches," said Knecht. "I have overseen the implementation
of advanced technology tools and infrastructure for National Shopping Service,
transforming the company into an industry technology leader. I will use my skills
and experiences to help grow IMSA's global network and provide mystery shopping
customers an easy-to-use, unified view into their global mystery shopping programs."
Knecht has helped turn National Shopping Service into a technology leader within
the $1.5 billion mystery shopping industry. The company has the largest active
network of technology-enabled mystery shoppers. These shoppers, posing as ordinary
customers, use cutting edge technologies such as PDAs, digital cameras and audio
recorders to provide detailed evaluations of their experiences to retail organizations.
All of the completed evaluations, as well as weekly and monthly summaries, are
available to National Shopping Service customers via Web applications, typically
within 48 hours of the shop. This fast turnaround enables managers to act quickly
to influence staff performance and business processes.
National Shopping Service also provides interactive Web-based solutions, including
secure portals containing textual, graphic, audio and video content that can be
fully integrated with a client's internal systems. The interface provides flexible,
real-time data modeling capabilities and allows customers unlimited customization
capabilities to fit the needs and style of each location.
A former entrepreneur, Knecht started and ran his own business prior to joining
National Shopping Service. Knecht graduated magna cum laude from California Polytechnic
State University with a bachelor's degree in business with a focus on MIS.
About IMSA
With offices in 14 countries, IMSA provides its clients with global mystery
shopping activities through its hand-picked member companies. Clients receive
centralized project coordination and quick implementation, as well as access to
the largest network of local shoppers over five continents. IMSA selects only
those leaders in their markets with requisite quality control, advanced technology
and well-trained shopper networks. More information can be found at www.theimsa.com.
About National Shopping Service
National Shopping Service offers customizable mystery shopping services and
solutions for Global 2000 retail organizations. Through its personal, consultative
approach, National Shopping Service uses state-of-the-art data collection methods,
Web-based technologies and proprietary processes to give companies the information
they need to understand and affect their businesses at points of customer interaction.
Its work provides managers with third-party data validation for programs that
increase customer loyalty and retention while also improving staff performance
throughout the organization. With a network of more than 150,000 trained mystery
shoppers conducting more than 30,000 site visits per month, National Shopping
Service provides insights on employee / customer interactions that help companies
improve business performance. More information can be found at: http://www.nationalshoppingservice.com.
CONTACT:
Kim Dion
Brodeur Worldwide
(415) 593-2262
kdion@brodeur.com
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National
Shopping Service Provides Musicland With Mystery Shopping Services to Enhance
the Customer Experience |
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| When: |
11-30-2004 |
| Where: |
Market Wire (press release) - USA |
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Leading Retailer Uses In-Store Evaluations to Measure and Reward Employee / Customer
Interactions and Improve Business Performance
ROCKLIN, CA -- (MARKET WIRE) -- 11/30/2004 -- National Shopping Service, a
leading provider of customizable mystery shopping services, today announced that
Musicland Group Inc., a leading national specialty retailer of music, movies and
games, is utilizing its mystery shopping services to drive consistent sales processes
and improve customer service in stores across the United States. In just five
months, Musicland has seen steady improvements in customers' in-store experiences.
Musicland chose to employ mystery shopping services to obtain insights on associate
/ customer interactions that would increase customer loyalty and retention --
especially leading up to the busy holiday shopping period. This is part of Musicland's
ongoing efforts to meet and exceed customers' increasing desire for individualization,
customization, connectivity and technology.
"Musicland customers are trend-conscious, entertainment-focused consumers,
and we continue to find new ways to enhance their overall experience with us.
We determined that mystery shopping services can help us do just that," Musicland
President & COO Mike Madden said. "We chose National Shopping Service
to provide the objective data our managers need to influence and reward associate
behaviors that improve customer satisfaction."
National Shopping Service offers the industry's largest active network of mystery
shoppers to provide evaluation and feedback services for worldwide retail organizations,
giving them unbiased, actionable data that can be used to improve staff performance
and increase customer loyalty and retention.
National Shopping Service's mystery shoppers call on more than 900 Musicland
sites each month, including Sam Goody, Suncoast Motion Picture Company and Media
Play stores in 48 states and Puerto Rico. The shoppers pose as ordinary customers
and, using technologies such as PDAs, digital cameras and audio recorders, provide
detailed evaluations of their experiences on the store floor, at the cash register
or during the returns process. All of the completed evaluations, as well as weekly
and monthly summaries, are available to Musicland management via Web applications,
typically within 48 hours of the shop. This fast turnaround enables managers to
act quickly to influence staff performance.
National Shopping Service's advanced technology infrastructure supports customized
online tools and flexible, real-time data modeling. Dedicated account managers
personalize the data into easy-to-understand patterns and trends for Musicland
managers and front line staff. They take a consultative, collaborative approach
to ensure that feedback, accountability and recognition programs are tied to specific
corporate strategies and continue to meet Musicland's evolving business objectives.
"Musicland appreciates that staff performance and customer satisfaction
assessment services can have significant impact on overall business performance,"
said Matt Wozniak, president and CEO of National Shopping Service. "Our proven
best practices, combined with our fresh perspective, give Musicland the market
research and quality assurance programs that help them safeguard their customer
experience."
With more than 160,000 technology-enabled mystery shoppers, the largest active
network within the $1.5 billion mystery shopping industry, National Shopping Service
provides clients with broad shopper rotation, fast turnaround times and vast geographic
coverage. This translates into complete shopper anonymity, faster information
delivery for time-sensitive research, and increased service availability in even
the most isolated geographical regions. All National Shopping Service shoppers
go through a thorough verification and training process, making them the most
qualified and technologically savvy mystery shoppers available, serving a number
of retail industries, including restaurants, automobile and boat dealers, convenience
stores and others. Many National Shopping Service shoppers are gold- and silver-certified
by Mystery Shopping Providers Association (MSPA), the industry's leading trade
organization.
About Musicland
Musicland Group Inc. is a leading national specialty retailer of music, movies
and games that appeal to trend-conscious, entertainment-focused consumers. The
company is expanding and diversifying its key entertainment offerings to satisfy
the changing needs of its consumers. Musicland operates more than 900 retail stores
and online under the names Sam Goody (samgoody.com), Media Play (mediaplay.com)
and Suncoast Motion Picture Company (suncoast.com) in 48 states, Puerto Rico and
the Virgin Islands.
About National Shopping Service
National Shopping Service offers customizable mystery shopping services and
solutions for Global 2000 retail organizations. Through its personal, consultative
approach, National Shopping Service uses state-of-the-art data collection methods,
Web-based technologies and proprietary processes to give companies the information
they need to understand and affect their businesses at points of customer interaction.
Its work provides managers with third-party data validation for programs that
increase customer loyalty and retention while also improving staff performance
throughout the organization. With a network of more than 160,000 trained mystery
shoppers conducting more than 30,000 site visits per month, National Shopping
Service provides insights on employee / customer interactions that help companies
improve business performance. More information can be found at: http://www.nationalshoppingservice.com.
CONTACT:
Kim Dion
Brodeur Worldwide
(415) 593-2262
kdion@brodeur.com
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NATIONAL
SHOPPING SERVICE ANNOUNCES 150,000th MYSTERY SHOPPER |
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| When: |
10-26-2004 |
| Where: |
Market Wire (press release) - USA |
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Leading Mystery Shopping Firm Taps Record Number of Shoppers to Perform Evaluations
for Retail Organizations to Improve Business Efficiency, Customer Service
Rocklin, Calif., October 26, 2004 –National Shopping Service, a leading
provider of customizable mystery shopping services, today announced its 150,000th
“mystery shopper.” The company uses mystery shoppers to provide evaluation
and feedback services for worldwide retail organizations to give them the objective,
actionable data they need to improve staff performance and increase customer loyalty.
With the largest active network of technology-enabled mystery shoppers within
the $1.5 billion mystery shopping industry, National Shopping Service provides
insights on employee / customer interactions that help companies improve business
performance.
“National Shopping Service sets itself above its competition in a number
of ways, and the company’s shoppers have always been its greatest asset,”
said Matt Wozniak, president and CEO of National Shopping Service. “With
more than 150,000 registered shoppers performing over 30,000 client visits a month,
National Shopping Service provides a truly fresh perspective. We expect our shopper
count to continue to grow rapidly, with nearly 5,000 new shoppers joining our
team each month.”
National Shopping Service’s mystery shoppers call on retail businesses
posing as ordinary customers and then provide detailed evaluations of their experiences.
With the 150,000th shopper in place, National Shopping Service now provides clients
even greater shopper rotation, with faster turnaround times and vaster geographic
coverage. This translates into complete shopper anonymity, faster information
delivery for time-sensitive research, and increased service availability in even
the most isolated geographical regions. All National Shopping Service shoppers
go through a thorough verification and training process, making them the most
qualified and technologically savvy mystery shoppers available, serving a number
of industries. Many National Shopping Service shoppers are gold- and silver-certified
by Mystery Shopping Providers Association (MSPA), the industry’s leading
trade organization.
"I have been a mystery shopper for more than ten years and have worked for
a number of providers throughout my career, shopping at banks, post offices, auto
dealers, building / home supply retailers, and various types of restaurants,”
said Bruce Haskin, National Shopping Service mystery shopper. "I have found
the National Shopping Service team to be very friendly and competent. Using the
company's feature-rich website to report and schedule shops is convenient and
easy, and shop fees and expense reimbursements arrive predictably around the same
time each month. They are just are a wonderful bunch of people to work with."
About National Shopping Service
National Shopping Service offers customizable mystery shopping services and solutions
for Global 2000 retail organizations. Through its personal, consultative approach,
National Shopping Service uses state-of-the-art data collection methods, Web-based
technologies and proprietary processes to give companies the information they
need to understand and affect their businesses at points of customer interaction.
Its work provides managers with third-party data validation for programs that
increase customer loyalty and retention while also improving staff performance
throughout the organization. With a network of more than 150,000 trained mystery
shoppers conducting more than 30,000 site visits per month, National Shopping
Service provides insights on employee / customer interactions that help companies
improve business performance. More information can be found at: http://www.nationalshoppingservice.com.
CONTACT:
Kim Dion
Brodeur Worldwide
(415) 593-2262
kdion@brodeur.com
http://www.brodeur.com
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NATIONAL
SHOPPING SERVICE CHOOSES BRODEUR WORLDWIDE |
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| When: |
8-31-2004 |
| Where: |
PRNewswire- USA |
| Link: |
None |
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Agency to use Public Relations and Marketing Communications to Promote
Benefits of mystery
shopping for Retail Organizations
BOSTON, Aug. 31 /PRNewswire-FirstCall/ -- Brodeur Worldwide, a unit of
Omnicom Group (NYSE: OMC), has been selected by National Shopping Service as
its strategic communications partner and agency of record. National Shopping
Service is a leading provider of customizable mystery
shopping services, a
nearly $1.5 billion global industry. It chose Brodeur Worldwide for its
experience promoting business technology products and services and its
tightly-integrated worldwide network of communications, public relations and
marketing consultants. Brodeur will provide strategic positioning and
messaging, media and analyst relations, and other services to build awareness
of National Shopping Service as the leader in mystery
shopping services.
Brodeur's San Francisco office will lead the account.
"Brodeur demonstrated its ability to think and act both strategically
and
creatively in helping distribute our message to customer-centric companies in
need of customizable mystery
shopping services," said Matt Wozniak, president
and CEO of National Shopping Service. "With confidentiality and secrecy being
defining characteristics of this industry, mystery
shopping services like ours
do not always receive the attention they deserve for their contributions to
businesses around the world. We chose Brodeur to help us get the word out."
"National Shopping Service serves some of the biggest names in the retail
world and does so with a notable technological advantage," said Terresa
Christenson, SVP and general manager, Western region, Brodeur Worldwide. "It
is a fascinating, relatively unknown industry and we are confident that
Brodeur's proven PR programs will help raise National Shopping Service's
profile to become the most recognized mystery shopping services provider in
the world."
About National Shopping Service
National Shopping Service offers customizable mystery
shopping services
and solutions for Global 2000 retail organizations. Through its personal,
consultative approach, National Shopping Service uses state-of-the-art data
collection methods, Web-based technologies and proprietary processes to give
companies the information they need to understand and affect their businesses
at points of customer interaction. Its work provides managers with third-
party data validation for programs that increase customer loyalty and
retention while also improving staff performance throughout the organization.
With a network of nearly 150,000 trained mystery shoppers conducting more than
30,000 site visits per month, National Shopping Service provides insights on
employee / customer interactions that help companies improve business
performance. More information can be found at:
http://www.nationalshoppingservice.com.
About Brodeur Worldwide
Founded in 1985, Brodeur Worldwide (http://www.brodeur.com)
is a leading
strategic communications group with offices and partners in important markets
around the world. Brodeur Worldwide specializes in public relations,
marketing and corporate communications in sectors such as technology, finance,
health care and consumer. Brodeur is a recent PR Week Agency of the Year and
is a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com),
a
leading global marketing and corporate communication company.
CONTACT:
Jan Lawlor
Brodeur Worldwide
(617) 587-2846
jlawlor@brodeur.com
http://www.brodeur.com
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